New CFP Board ads incite fierce backlash from advisors

Retirement

October 9, 2024

By Rob Burgess Reporter

CFPs aren't happy with new CFP Board ads promoting the financial advisor profession.

The ads show young people in various states of leisure — enjoying a bubble bath, relaxing on a massage table, chilling on a hammock. (One video ad was mysteriously deleted then re-uploaded on YouTube. Don't worry; I updated the story.)

But the ads aren't targeted at CFPs, a board chair explained; they're intended to attract students. What do you think of the ads?

I hope you'll check it out, along with the rest of this week's stories.

As always, thank you for reading. Talk to you next Wednesday!

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