When "zero-click," AI-powered search results first dropped, the SEO game changed forever. Suddenly, tactics like adding Q&A-style FAQ pages and soliciting reviews became paramount. But, there's another small behind-the-scenes change advisors can make to their websites that experts say can make a significant difference in this new world. How are you making sure your firm is seen in AI-powered search results? Let me know — robert.burgess@arizent.com. I hope you'll check out this article, along with the rest of this week's stories. As always, thank you for reading. Talk to you next Thursday! |