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Financial Planning
 
Financial Planning
 
Wealthtech Weekly
 
October 2, 2025
 
 
 
 
Rob Burgess - head shot.pngBy Rob Burgess Reporter
 

When "zero-click," AI-powered search results first dropped, the SEO game changed forever. 

Suddenly, tactics like adding Q&A-style FAQ pages and soliciting reviews became paramount. But, there's another small behind-the-scenes change advisors can make to their websites that experts say can make a significant difference in this new world.

How are you making sure your firm is seen in AI-powered search results? Let me know — robert.burgess@arizent.com.

I hope you'll check out this article, along with the rest of this week's stories.

As always, thank you for reading. Talk to you next Thursday!

 
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How one small tweak can boost advisor search visibility
 
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AI-powered search results have changed how SEO works. Simple tweaks can help financial advisors and their firms show up much more frequently in no-click search results, experts say.
 
 
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