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Financial Planning
 
Financial Planning
 
Retirement
 
October 23, 2024
 
 
 
 
Rob Burgess - head shot.pngBy Rob Burgess Reporter
 

As I reported two weeks ago, many advisors were none too happy with the CFP Board's new "Quite Possibly the Perfect Job" ad campaign. 

In response, CFP Board CEO Kevin R. Keller unveiled updates to the campaign's static images on social media. I spoke with advisors, some of whom were satisfied with these revisions, while others said they didn't go far enough. What do you think?

I hope you'll check out the article, along with the rest of this week's stories.

As always, thank you for reading. Talk to you next Wednesday!

 
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CFP Board updates ads after backlash from advisors
 
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The revamped digital campaign, "Quite Possibly the Perfect Job," features new versions of static ads that appear on social media.
 
 
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